Local Search Marketing Grows

At the Search Engine Strategies conference this past month, Yahoo reported that local search continues to grow as a search preference, far exceeding searches on Internet Yellow pages. This increase is seen as a "total" number and an as an average number of "local" searches conducted each month per searcher.

In a poor economy, consumers will increasingly try to find cheap, local solutions to their product needs. Taking care of your local profile on Google and Yahoo is the biggest opportunity for small business to improve market share - and it's free. You'll be hearing a great deal more about local search marketing in the near future.